The “Building Better B2B Customer Experiences” report by Insightly and Ascend2 highlights that 100% of surveyed B2B marketers view customer experience as vital, with 83% calling it extremely important. Key challenges include limited budgets, lack of strategy, data use, and departmental alignment. Top priorities for the year ahead are strategy development and enabling information sharing across teams. Real-time support, personalization, and issue resolution are cited as core to CX success. Employee enablement through training and tech access is also crucial. Most valuable customer data includes purchase history and communication preferences.

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