This executive report focuses on how organizations can move generative AI initiatives from pilots into enterprise-wide production. It identifies a strategic deficit in measuring reliability, managing risk and proving business value as the main blockers to scale. The document explores concerns around bias, security, privacy and regulation, emphasizing that trust is essential for sustained adoption. It highlights advanced evaluation techniques, governance models and operating practices that enable responsible deployment. Through real-world examples, the report shows how disciplined measurement and execution turn GenAI into a source of resilience, productivity and competitive advantage rather than isolated experimentation.

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