This ebook explores how generative AI is reshaping the financial services industry by transforming customer experience, operations, risk management and product innovation. It outlines practical GenAI use cases across banking, insurance and capital markets, including conversational assistants, personalized financial advice, automated document processing, fraud detection and intelligent decision support. The document emphasizes responsible AI adoption, highlighting governance, explainability, data privacy and regulatory compliance as critical success factors. It also provides guidance on moving from experimentation to enterprise-scale implementation through strong data foundations, modern cloud platforms and cross-functional collaboration. Real-world examples illustrate how financial institu

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