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Execute seamless go-to-market activities by putting planning at the heart of your revenue operations

Execute seamless go-to-market activities by putting planning at the heart of your revenue operations

Deloitte
Pages 7 Pages

The purchasing behavior of B2B technology customers, particularly in IT, has evolved. Millennials now dominate the workforce, prioritizing digital convenience and meaningful customer experiences over traditional metrics. As a result, Revenue Operations (RevOps) is emerging as a key function, integrating GTM teams to enhance the end-to-end customer experience. While many tech companies are in different stages of adopting RevOps, effective planning is crucial for its success amidst traditional organizational structures.

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