B2B buying behavior is shifting toward experience and outcomes over features. Deloitte and Anaplan promote Revenue Operations (RevOps) as key to seamless end-to-end go-to-market (GTM) planning. By unifying sales, marketing, and customer success, RevOps breaks down silos, improves forecasting, and boosts customer experience. The guide outlines a maturity model from siloed to fully integrated operations. Anaplan’s platform enhances agility, capacity planning, and incentive alignment. Effective RevOps-driven GTM planning supports scalable growth and aligns teams to today’s buyer expectations.

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