Pharma industry shifts from face-to-face to hybrid communication due to COVID-19. 85% HCPs prefer digital engagement. Case study: APAC pediatric segment. Objective: increase HCP engagement by 30%, define preferred channels, decrease costs. Segmentation reveals diverse channel preferences. Strategy: enrich communication mix, increase touchpoints, leverage omnichannel tech like eWizard. Integration of digital and traditional channels crucial for success. Result: 32% increase in engagement, improved HCP experience. viseven.com offers expertise in optimizing communication mix for pharma.

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