Healthcare provider organizations (HCOs) are key in shaping the future of healthcare. A 2023 survey of 195 healthcare leaders revealed that 70% observed a shift to outpatient care, with behavioral health, cardiology, and orthopedics showing notable growth. Strategic priorities for the next two years include improving in-network referrals (60.5%), aligning services with patient demand (60%), and expanding service lines based on local market analysis (51.3%). However, fewer organizations plan to invest in new technologies like telehealth (33.3%) or AI (13.3%). Many HCOs lack sufficient data for informed decisions, highlighting the need for healthcare commercial intelligence.

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