Report

2025 AI and Digital Trends: Customer Engagement

2025 AI and Digital Trends: Customer Engagement

Pages 9 Pages

The 2025 Customer Engagement report shows brands are falling short of rising consumer expectations for consistent, personalized experiences. With only 45% meeting these demands, companies are turning to AI and automation to close the gap. Key priorities include real-time data integration, automated journeys, and breaking down silos. When combined, generative AI and unified data enable tailored, timely engagement that boosts loyalty, satisfaction, and business growth.

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