AWS and its partners enable generative AI-driven retail innovation, helping businesses enhance customer experiences, operational efficiency, and employee productivity. Retailers leverage Amazon Bedrock, SageMaker, and CodeWhisperer to build personalized recommendations, automated content creation, and real-time business intelligence. Generative AI optimizes fraud detection, chatbot interactions, and supply chain insights, while AWS ensures secure data management and seamless AI integration. Partner solutions like xGen AI, Stability AI, and Contentstack further enhance AI-driven personalization and automation, allowing retailers to scale, innovate, and improve decision-making efficiently.

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