Generative AI: How to maximize it for pricing and commercial excellence

9 Pages

In business, we often hear tales of transformational technologies that promise to revolutionize industries. Today, the spotlight falls on the disruption known as generative artificial intelligence (AI). It’s a technology that has captured the attention of business executives worldwide, including those entrusted with pricing and commercial decisions. In a KPMG survey in March 2023, 65 percent of 225 US executives replied that generative AI will have a high or extremely high impact on their organizations in the next three to five years.

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Generative AI: How to maximize it for pricing and commercial excellence

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