Connecting with Benefits in a Virtual World explains how virtual benefits fairs became essential during the pandemic, replacing in-person events with engaging online experiences. Businessolver’s Studio B helps employers design customized virtual fairs that use visuals to boost learning and retention by 78%. These fairs educate employees on benefits changes, connect them to carriers, create urgency during enrollment, and allow families to review options together. Multi-channel communications, including email, text, and Sofia AI support, enhance engagement. Employers also receive detailed ROI reports tracking visitors, sessions, page views, and engagement patterns.

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