The 2022 Ecommerce Relevance Report shows 91% of shoppers faced online issues like slow sites, poor navigation, and search failures. Expectations are high, with 93% wanting online to be equal or better than in-store, yet 68% say personalized or relevant experiences are rare. Younger buyers signal the future: 60% of Gen Z would pay more to find products faster, 54% to discover new items, and 53% for tailored recommendations. Privacy concerns remain, but 51% would share data with trusted brands. The “cold-start” dilemma arises as 40% shop anonymously, limiting personalization. The report concludes AI-driven relevance in search, recommendations, and personalization is essential at every customer touchpoint.

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