The February 2022 Aite-Novarica Group report on Buy Now, Pay Later analyzes socioeconomic and demographic factors influencing U.S. consumer adoption and experiences. It reviews BNPL market trends, popular merchant categories, and payment methods, highlighting variations by generation and income. The study examines both positive outcomes, such as budgeting flexibility and purchase accessibility, and frictions like payment plan affordability concerns and interest charges. It also explores BNPL’s impact on spending habits, avoidance of credit and debit cards, and consumer perceptions, offering insights for providers to enhance adoption, satisfaction, and responsible usage.

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