Building Long- Term Customer Loyalty: A Research Report on What APAC Consumers Want

24 Pages

This research report by Braze reveals that 2,200+ respondents across the US and UK rank brand trust and personalization as top loyalty drivers—33% of repeat purchases stem from trust and affordability. However, only 53% believe brands handle data responsibly, and 71% opt out of tracking. It recommends brands build trust through transparency, first-party data, and responsible AI use. The report concludes that loyalty now depends on emotional intelligence, ethical personalization, and real-time customer value delivery.

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Building Long- Term Customer Loyalty: A Research Report on What APAC Consumers Want

Building Long- Term Customer Loyalty: A Research Report on What APAC Consumers Want

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