This ebook examines how retailers across APAC and the GCC are shifting from promotion-led campaigns to moment-based, personalized customer journeys. It highlights mobile-first behaviors, superapp ecosystems, and rising expectations for speed, relevance, and localization. The report demonstrates how personalization and orchestration drive measurable revenue uplift, supported by regional case studies from retailers such as Central Retail, Styli, and Sephora SEA. It emphasizes the growing importance of first- and zero-party data amid tightening privacy regulations and declining reliance on third-party cookies. The ebook advocates operating journeys instead of channels, using real-time data, AI-assisted optimization, and cross-functional collaboration to build trust, loyalty, and long-term gro

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