Banks, insurers, and asset managers in Asia-Pacific face the challenge of a $700 billion transition in personal financial assets (PFA) to WealthTech platforms, driven by increasing customer demand for digital wealth management. As WealthTech companies grow in the region, financial institutions must reassess their digital offerings. Despite challenges like data security, platform reliability, and competitive pricing, the market is rapidly expanding. The affluent and high-net-worth customer segments are increasingly adopting digital platforms, but traditional banks must adapt to retain clients. The PFA market in Asia-Pacific is projected to reach $84 trillion by 2028, with digital wealth solutions playing a key role in its transformation.

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