The 2023 Enterprise Tech Report on Search and AI reveals that while 98% of organizations invest in improving search, most struggle with execution. 81% find it hard to engage executives, and 96% report a gap between the importance of search and leadership prioritization. Challenges include technical issues like data integration (68%) and managing unstructured data (59%), plus talent shortages in AI and analytics. Despite rising budgets, 99% still manually tune search, and true intent detection remains elusive. The report recommends centralized AI-powered search and Search Centers of Excellence to unify data, reduce friction, and advance digital transformation.

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