The 2023 Ecommerce Technology Survey reveals that 88% of retailers accelerated digital investments due to rising consumer expectations and competition . Search remains critical, with 64% naming it their top priority for improving product discovery and reducing abandonment . Personalization is a close second, as 59% of retailers struggle to deliver consistent experiences across channels . Generative AI adoption is growing, with 42% piloting or implementing it for tailored recommendations and automated support . However, challenges like integration complexity, limited budgets, and skill gaps persist. Retailers conclude that AI-driven search, personalization, and scalable tech stacks are key to boosting ROI and loyalty .

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