The 2023 Enterprise Tech Report on Search and AI highlights how financial services and insurance firms undervalue enterprise search despite its role in digital transformation. While 87% see it as critical, 89% struggle to gain organizational buy-in, leading to fragmented investments and misaligned priorities. Nearly all firms invest in search, but focus remains siloed, with 99% still manually tuning results rather than using AI-driven personalization. Challenges include data security, unstructured content, cloud adoption, and lack of expertise. Search analytics reveal digital gaps and customer intent, yet only 7% have a Search Center of Excellence. The report stresses that centralized, AI-powered search can unify content, improve personalization, and drive customer and employee experiences

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