Salesforce partnered with YouGov for a survey from May 18-25, 2023, involving over 4,135 full-time employees, including 1,036 sales professionals from the US, UK, and Australia. The report reveals that generative AI boosts sales team productivity, with 58% agreeing it increases productivity by saving 4.5 hours weekly. However, 49% feel unprepared due to trust and skills gaps, with concerns over security risks and inaccurate outputs. Salesforce emphasizes the importance of data cleanliness for leveraging generative AI effectively and suggests human oversight and ethical guidelines to build trust. Sales professionals seek training for skill development, with 63% expecting learning opportunities from employers.

Join for free to read