Thales’ Consumer Digital Trust report shows that confidence in online services is eroding due to data breaches, excessive data collection, and bad bots that damage user experience. Sixty-three percent of consumers believe brands place too much responsibility on them for protecting personal data, while 19% have experienced data compromise and over 10% had financial data stolen. Top reasons for brand abandonment include demanding too much personal information, poor online support, and misuse of personal data. Bad bots further frustrate 33% of users by manipulating pricing and purchases. To rebuild trust, brands must communicate transparently, simplify protection measures, and demonstrate stronger privacy commitments.

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