DATA REPORT Hong Kong, Singapore, Philippines, Malaysia and Indonesia May 2021 The State of Digital T rust Okta Inc. okta.com press@okta.com A snapshot of trust in an increasingly digital Asian society2 Data Report The State of Digital Trust Contents 3 Introduction: trust begins with feeling secure 4 Key takeaways 5 What makes consumers trust brands? 6 Brand reputation and online shopping 7 Breaches matter 8 When trust is broken 9 There's work to be done to build trust 9 How the pandemic has increased awareness of cyber threats 11 Time to increase security education and transparency 12 How are organisations responding? 13 Conclusion3 Data Report The State of Digital Trust Introduction: trust begins with feeling secure The events of 2020 have exposed just how critical trus

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