The Invoca survey on call tracking and analytics shows that 99% of marketers believe it's essential for customers to easily connect with businesses during the buying process. 80% use call tracking to drive inbound phone calls, and 93% see a significant impact on their bottom line. The survey reveals that marketers value call tracking for improving customer experience, understanding campaign performance, personalizing calls, and driving ROI. Future investments in call tracking software are expected to grow by 78%, with most businesses investing between $25,000-$74,999.

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