This infographic summarizes consumer research from more than 1,000 social media users on influencer trust and purchasing behavior. Page 1 identifies transparency, integrity, consistency, and accountability as top drivers of trust. Visual data shows that over half of consumers make purchases based on influencer recommendations, especially when influencers demonstrate real product usage. Discounts and promotions amplify conversion when paired with trusted creators. The infographic recommends strategies such as reposting user-generated content, leveraging multiple influencer tiers, livestream shopping, and moving beyond simple unboxing. The findings reinforce authenticity as the primary driver of influencer marketing effectiveness.

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