This infographic outlines best practices as influencer marketing matures into a performance-driven channel. Page 1 shows that 75% of surveyed companies already use influencer marketing and nearly half plan to increase spend. It emphasizes tracking everything, shifting from flat fees to value-based payouts, centralizing campaign management, and ensuring FTC compliance. The infographic identifies benefits such as reaching new audiences, increasing mindshare, and closing the advertising authenticity gap. It cautions against vanity metrics and influencer fraud, encouraging marketers to align influencer goals with business outcomes and ROI.

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