Channel insights are data visualizations that help brands understand performance across partners, products, territories, customers, and vertical markets. These programs improve sales execution by offering a single source of truth and enabling role-based dashboards aligned with KPIs. Key types include data cleansing, holistic dashboards, and point solutions like inventory or POS views. Challenges include bad data, siloed systems, and partner trust concerns. Brands are urged to adopt integrated, layered, and user-specific dashboards that align with corporate goals. Effective use of channel insights enhances brand confidence, pipeline accuracy, and overall channel efficiency.

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