Channel incentives are programs and funds provided by brands to motivate channel partners, stimulate activity, and build loyalty. They can boost sales by up to 40%, and 60% of partners say they’d switch to a brand with better rewards. Despite 69% of brands offering these programs, many face issues like complex claims, poor communication, and data inaccuracy. Trends include automation, integration, and data-driven personalization. Best practices emphasize automating enrollment, making performance data accessible, and avoiding siloed incentive strategies. Clear goals, consistent communication, and easy tracking are key to success.

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