Report

2024 STATE OF LEAD GENERATION

2024 STATE OF LEAD GENERATION

Pages 11 Pages

The 2024 State of Lead Generation report highlights the shift to needs-based marketing amid stricter privacy regulations. It covers the challenges in lead nurturing and the shift from third-party cookies to using first-party intent data for personalized marketing. The report emphasizes multi-channel, high-value content to empower buyers and recommends focusing on top target accounts with needs-based segmentation for better lead generation outcomes.

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