The rise of eB2B platforms is transforming fragmented retail, particularly for small grocers and restaurants, by replacing traditional in-person sales models with digital solutions. This $2.8 trillion market is poised for disruption as eB2B platforms improve last-mile delivery, enhance supplier-retailer relationships, and offer better store performance through data and technology. Players like digital startups, cash-and-carry operators, distributors, and consumer goods companies are all seeking to capitalize on the opportunity, but success depends on agility, value propositions, and sustainable business models.

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