The infographic outlines major marketing fraud threats affecting brands beyond programmatic ads, including brand ad skimming, fake audience databases, search fraud, and look-alike audience manipulation. Fraudsters use bots to mix fake and real traffic, fill forms with false data, and waste ad budgets through fake clicks and impressions. A case study shows a major advertiser lost a large portion of its budget to bots before HUMAN identified fraudulent IPs, removed bad sessions, and improved ROI by 12 times. The infographic emphasizes that all marketing channels are vulnerable and require advanced protection against automated fraud.

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