Case Study
Sophisticated Tools Required to Stay Ahead of Today’s Fraud
A leading video ad-serving platform managing billions of auctions and five trillion data points monthly partnered with HUMAN to combat sophisticated ad fraud. Using HUMAN’s Ad Fraud Defense, the company detected and neutralized the PARETO botnet, which infected nearly one million devices and spoofed over 6,000 CTV apps to generate 650 million fake ad requests daily. HUMAN’s scale—verifying 20 trillion transactions weekly—enabled real-time detection across the ecosystem. The partnership improved fraud visibility, implemented industry anti-fraud standards, and safeguarded clients from evolving threats, ensuring a trusted, high-quality video marketplace free from malicious bot activity.