The infographic highlights the growing threat of mobile marketing fraud, which remains a billion-dollar problem despite preventive measures like app-ads.txt. Common schemes include fake installs, device ID resets, device emulators, and farms that mimic human activity to steal payouts. Fraudsters also execute in-app click generation, fake engagement, and account takeovers. A case study shows a marketing agency uncovering fraudulent sub-affiliates delivering fake clicks instead of real installs. With HUMAN Marketing Integrity, the agency removed these sources, verified authentic traffic, and improved campaign efficiency and ROI.

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