Marketing fraud occurs when bots infiltrate every part of digital marketing, creating fake clicks, leads, and impressions that waste ad spend and corrupt analytics. It goes beyond ad fraud by compromising the entire marketing lifecycle, from CRM data to conversions. HUMAN and Digiday explain that fraudsters include organized criminals, rogue publishers, and black-hat marketers exploiting CPM, CPC, and CPL systems. Case studies like Innocean and a luxury automotive brand show how bot detection improves ROI, reduces fake traffic, and restores data integrity. Tackling fraud requires transparency, cross-channel visibility, and a focus on authentic human engagement.

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