The infographic The 99% Problem in Ecommerce Search shows that nearly all retailers struggle to deliver relevant results despite 91% having AI in their search stack, with only 15% effectively using it. Ecommerce search is siloed across content creation, catalog, loyalty, and support, creating inefficiencies that frustrate customers. While 93% of consumers expect Google-level experiences, 78% of retailers lack alignment, 61% face resource shortages, and 39% worry about tuning AI. Potential customers need reviews and detailed product info, existing customers want reordering and troubleshooting, and merchandisers must analyze patterns. The solution lies in properly applied AI to unify data and personalize discovery.

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