The 2021 Tech Executive Survey reveals that 99% of companies struggle to deliver relevant enterprise search results, creating poor user experiences and lost revenue. Search is fragmented, with 78% reporting misaligned deployments and multiple indices causing inefficiency. Although 91% include AI in their search stack, only 15% actively use it due to resource limits and tuning concerns. Talent shortages also hinder progress, with 62% unable to find AI expertise and 72% turning to low/no-code solutions. The report outlines four strategies: avoid building search from scratch, unify content and products in one index, embrace AI automation, and detect user intent to improve KPIs like conversions and satisfaction.

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