This infographic introduces IQVIA MDM Advance, a life sciences–specific master data management platform built on Orchestrated Analytics™. It provides AI-powered data parsing, matching, cleaning, and golden record creation, enabling organizations to master complex customer and product data at scale. Modular capabilities include data bridging, business rule management, hierarchy and relationship modeling, stewardship workflows, data pipelines, profiling, and outbound publishing. Designed for business users, commercial operations, and MDM specialists, the platform supports both end-to-end and tactical use cases. With built-in pharma reference data and a single-platform service model, MDM Advance improves data quality, accelerates insights, reduces operational cost, and supports account-based

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