Mölnlycke Health Care, a global MedTech leader in wound care and surgical solutions, struggled with duplicate records, siloed systems, and lack of visibility into complex healthcare hierarchies. These issues slowed analytics, undermined account-based selling, and eroded confidence in data. Partnering with IQVIA, Mölnlycke adopted MDM Advance with OneKey reference data, creating a single source of truth. The phased rollout enabled hierarchy management, faster customer segmentation, and targeted sales strategies. With cleaner data, the company reduced analysis timelines from months to weeks and built a foundation for AI-driven insights and enterprise-wide data transformation.

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