A specialty pharmaceutical company facing data quality issues and CRM limitations adopted IQVIA’s MDM Advance and OneKey to modernize its data ecosystem. Their legacy MDM only served CRM needs, leaving other teams disconnected and slowing their shift to account-based selling. With MDM Advance, they achieved enterprise-wide data governance, unified healthcare hierarchies, and faster integration of multiple data sources. Deployment took 8–12 weeks versus months for traditional systems. Now the company runs enterprise analytics, applies AI/ML for next-best-action models, and gains accurate insights to optimize sales strategies and boost performance.

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