Healthcare professionals are increasingly using social media to learn, share insights, and engage with peers and patients. Platforms like LinkedIn now host 8.6M active HCPs, while Facebook and Twitter remain popular for practice and community communication. Surveys show two-thirds of HCPs spend at least an hour daily on social media, with Rx drug information among the most engaging content. Podcasts are especially valued for delivering technical updates conveniently. Preferred formats include live/recorded video, thought leadership podcasts, and blogs. This shift underscores the need for life sciences to integrate social media into education and engagement strategies.

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