Digital opinion leaders (DOLs) are reshaping influence in life sciences and MedTech, often rivaling traditional key opinion leaders (KOLs). Active on social media, blogs, podcasts, and forums, DOLs reach not only HCPs but also patients and advocacy groups, amplifying brand visibility and credibility. Engaging DOLs provides real-time insights into patient needs, market trends, and treatment outcomes, while fostering trust through authentic testimonials. IQVIA’s OneKey Accelerated Insights identifies top DOLs and KOLs by analyzing global digital footprints, networks, and scientific data, enabling companies to personalize outreach and strengthen omnichannel strategies.

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