Ping Identity’s infographic shows how online friction damages customer experience and brand loyalty. It reports that 63% of consumers would switch to competitors offering easier authentication and 32% would leave a brand after one bad experience. Over half have abandoned accounts due to complex sign-ins. The guide recommends three CIAM solutions: simplifying signup with shorter forms, modernizing authentication through MFA and passwordless options preferred by 53% of users, and enabling SSO to cut password resets by up to 50%. With 83% of customers valuing consistent access across channels, Ping helps businesses deliver seamless, secure digital journeys.

Join for free to read