The eBook explains seven hidden friction points that drive customers to competitors and how CIAM solutions resolve them. Common issues include login fatigue, inconsistent cross-channel access, lengthy registration, rigid fraud controls, unclear privacy practices, fragmented identity data, and lack of guest checkout. Ping Identity recommends solutions like SSO, orchestration, risk-based authentication, progressive profiling, and consent management to improve CX. Unified identity platforms enhance personalization, reduce fraud, and increase loyalty. The report concludes that seamless digital identity is essential for customer trust, retention, and brand growth.

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