PSD2 requires Strong Customer Authentication, usually fulfilled through 3-D Secure, which shifts fraud liability to issuing banks but creates added friction that can hurt conversions. This extra authentication step often damages the customer experience and can increase checkout abandonment by up to 50% in some cases. Merchants face challenges balancing full compliance with minimizing friction, as poor authentication flows lead to lost revenue and frustrated shoppers. Forter helps reduce this friction while maintaining PSD2 compliance to protect both conversions and user experience.

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