The infographic explains how click fraud wastes ad budgets by generating fake engagements through bots, malware, and click farms. Fraudsters, bad publishers, and competitors benefit by inflating clicks and draining marketing spend. HUMAN Ad Click Defense combats this using behavioral analysis and 400 machine learning algorithms that monitor 20 trillion interactions weekly. It distinguishes real from fake clicks, delivering accurate reporting, real-time protection, and advertiser trust. The solution reduces revenue loss, prevents billing disputes, and optimizes campaign performance with scalable, precise detection and flexible integration.

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