The ebook presents click fraud from a fraudster’s perspective, revealing how bots, misclicks, and incentivized clicks exploit ad platforms that reward volume over quality. It explains tactics like hijacked sessions, fake engagements, and malware-based schemes targeting DSPs, walled gardens, and commerce media networks. Click fraud distorts analytics, wastes ad spend, and erodes trust across the digital ecosystem. HUMAN’s Ad Click Defense combats this by analyzing real-time click behavior from over 20 trillion weekly interactions, exposing fraudulent activity and restoring advertiser confidence, accuracy, and control over ad performance.

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