The discussion guide highlights how click fraud has resurged as a major threat to digital advertising, driven by mobile-first and performance-based buying models. It details the evolving tactics used by bots, click farms, and weak ad platforms to exploit technical vulnerabilities in the click lifecycle. The whitepaper covers financial and operational impacts, industry best practices, and methods for auditing and validating engagement. A LinkedIn case study shows HUMAN’s Ad Click Defense improving invalid traffic detection by 10 percent across 500 million clicks in multiple ad environments, emphasizing the importance of shared standards for click validation.

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