The brief introduces HUMAN’s Ad Click Defense for Platforms, which detects and blocks invalid clicks in real time to protect revenue and maintain advertiser trust. Unlike conventional systems, it analyzes actual click behavior using behavioral analytics, predictive models, and over 400 algorithms. The platform identifies fraud patterns like click farms, automation, and ghost clicks while adapting to new attack schemes. Through flexible integration and detailed dashboards, it provides transparent reporting and actionable insights to distinguish genuine interactions from invalid ones, reducing billing disputes, improving campaign performance, and ensuring accurate, trustworthy ad measurement.

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