An integrated evidence plan identifies key gaps and guides how to close them, ensuring providers, patients, and payers can make informed decisions. Strong evidence strategies reduce launch failure risk and prevent overspending on duplicative studies—excellent launches generate 47% more RWE, while poor launches show fragmented planning and 20% higher costs. Effective strategies start early, align cross-functional priorities, and include external validation. Beyond evidence, they capture patient insights, unmet needs, and implementation barriers. A cohesive approach builds relevant, practice-ready data, strengthens adoption, and continuously adapts to evolving market demands.

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