08.20 / ANALYTICS / VANTAGE WHITE PAPER Despite the general consensus that being data-driven is critical to gaining a competitive edge, leading analysts report that most data in the enterprise goes unused. A key barrier is uncovering actionable insights from data that are relevant to the business. In other words, it’s challenging to know what to do with the massive volumes of data collected in the enterprise every day. This lack of understanding is keeping many enterprises from achieving long sought- after goals of becoming data-centric. In NewVantage Partners’ 2019 Big Data and AI Executive Survey, 1 72 percent of the C-level technology and business executives polled said that they have yet to forge a data culture at their organizations. Unlock Unlimited Answers by Integ

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