A leading life sciences company discovered significant under-reporting of Real World Evidence (RWE), identifying only 50 manuscripts through internal tools. To address data gaps and duplicative efforts, the team adopted IQVIA’s Insightmeme™ as a benchmark validation platform. Insightmeme™ provided access to a decade of global publications and conference abstracts across 115+ countries, enabling comprehensive evidence discovery. The solution identified 160 manuscripts with 100% accuracy, tripling reported evidence output and uncovering many previously unknown publications. As a result, workflows were streamlined, duplications reduced, and quarterly audits established. The initiative transformed internal confidence, improved visibility into RWE activities, and catalyzed broader improvements

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